My job involves writing but it's also what I do when I want to relax and rarely do I have to worry about word count or if I've met a certain length in terms of words. Likewise, there isn't a strict word quota that I have to fill when I'm writing at my leisure. For blog posts, Wordpress has a great editor and for my own writing, MS Word does the trick. Writing tools are mostly aimed at professionals who need to create reports or at bloggers who need to connect to publishing platforms like Wordpress. Rarely will you find a tool that is meant for people who are writing books.
Write is just that; it features a productivity tool that lets you set a minimum word target that you need to meet when you sit down to write. It is equipped with writing modes; Article, Short story, Narrative, Book, etc with a suggested word count that is acceptable for that kind of writing. It comes with support for headings, complete text formatting features, spell check, and the ability to Google words, look something up on Wikipedia, as well as a thesaurus.
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