PhotoMagic: Add Color And Lighting Effects & Frames To Images [Mac]


Adding effects to photos doesn’t sound like a complex idea but as Instagram can testify, it is actually a billion dollar idea. Regardless of what Instagram is worth to Facebook, its user base is proof that amateur photography is something we can’t get enough of and photo effects play a huge role in this. PhotoMagic is a Mac App worth $9.99 in the Mac App Store and it is a simple app that lets you add a large variety of color filters, frames, textures and light effects to an image. The output image is very similar to what you get from Instagram except you have more effects to choose from. Altogether, the app has 72 color effects, 17 lights effects and 90 frames to choose from. The output is saved in JPG format and images you create can be shared on Flickr and Facebook. The app also has a crop tool that allows you to crop an image on one of four preset sizes.

Note: PhotoMagic is a paid application worth $9.99. We are giving away 5 standard licenses to our readers. More information on taking part in this giveaway is provided at the bottom of the post.

Interface wise, PhotoMagic is excellent. The tools are not only easy to figure out, but it’s also visually appealing. Images are added via drag & drop or by using the open image button at the bottom left. The image and all effects applied to it are previewed live in the large preview area on the left. Below this area, next to the open image button, are the crop tool, the rotate tool and the horizontal and vertical flip tools. The FX button allows you to compare the before and after effect on your image and the dice button adds effects randomly.


The column on the right comprises entirely of the effects you can apply. The three round buttons at the top let you print, share (on Facebook and Flickr) and save the final output image. The three rounded rectangular buttons below them allow you to move through the effects. The first button reveals the color effects, the second on the lighting effects and the last one is for frames. The three types of effects can be added inclusive of each other i.e. you can use all three effects on a single image at the same time. You can’t, however, combine two effects of the same type i.e. you can’t use two lighting effects on a single image. A small dropdown menu at the bottom of this column lets you filter the effects based on their categories.

PhotoMagic effects PhotoMagic light effects PhotoMagic frames

PhotoMagic’s output is excellent and the variety of effects it offers are not found in a single app. Although the interface is appealing and the effects are good, $9.99 is steep.

Get PhotoMagic From Mac App Store


We’re giving away 5 Mac licenses for this app. The giveaway will last for 48 hours. Participation is simple. Follow @addtips on Twitter, tweet/retweet the giveaway and in the comments below, provide a link to your tweet. Alternatively, you may comment on our Facebook or Google+ page, where the comment should preferably be under the shared post and not on the page itself. Our editors will pick the five winners randomly. Good luck!

Update: The giveaway has been closed and promo codes have been sent to the winners. If you entered for the giveaway, please check your Twitter Direct Messages, Facebook Messages or Google+ feeds.