What Causes Web Browser Loyalty & Browser Betrayal In People?
Some common questions that can stir up a war in the most peaceful of situations are; iPhone or Android? Mac or Windows? Cats or Dogs? Why do these simple and harmless questions cause us to argue as if the life of a loved one depends on us being right and the other person being wrong? Possibly because it is our conviction that we’re using the best product there is. Something very similar happens if you try and tell someone they use an inferior web browser and that they should switch over to a better one aka the one you use. This post discusses what might be going on in a person’s head when they choose to stick to a web browser. People have been known to switch browsers and if you’ve been following recent stats, you’ll know that Chrome has beaten Firefox and that Internet Explorer is losing its user base. The question is what makes a person switch from one browser to another and what earns a browser a user’s loyalty?
Read More