A while back, Chrome for Android introduced a content suggestion feature. At the time it was introduced, it was opt-in. Users who did not want to be presented with articles were never troubled by it. Those who liked it, could turn it On by enabling the right flags. A recent update to the mobile browser has turned suggested content on for everyone. Whenever you open a new tab, you will see a list of articles appear below the speed dial. The articles come from websites you frequently visit and are based on your areas of interest. In order to turn them off, you have to disable two Chrome flags. Here’s how.
Chrome flags can be accessed in Chrome for Android much the same way they can be accessed from the desktop. Open a new tab and enter the following in the URL bar;
You will jump right to the relevant flag. Tap the drop-down and select ‘Disable’ from the on-screen menu that appears.
In order to turn the suggested content Off properly, you have to disable two flags. To disable the second one, type the following in the URL bar.
Open the drop-down and select the ‘Disable’ option. In both cases, you will have to relaunch Chrome. The Flags page will provide you a button to do so.
The suggested content, besides being unnecessary, is likely going to drag down the performance of the browser. If you have an older device, it might mean a new tab takes longer to load since it has to load content with it too. The sensible thing for Google to do was to keep the feature opt-in but make it easier for users to enable or disable it. Going to the Flags page isn’t the most convenient way to manage such an integral feature in your browser. Let’s hope they don’t add this to the desktop version.