Media conversion programs have come a long way since their inception. Besides desktop programs, many media converters now come as cloud-based web applications, mobile apps, or in some cases, both. Format Factory is a fairly popular media converter for Windows that can convert files among a wide spectrum of audio and video formats. The program lets you control a number of audio/video parameters of the output file before executing the conversion process. Although not in an official form, Format Factory has now landed on Android as well. Available for free at Google Play Store, the app carries conversion capabilities found in its desktop counterpart, and allows you to perform conversion for both audio and video files. As of this writing, it supports MP4, AVI, FLV, AKV, MP3, FLAC, AAC, M4A, WAV, OGG, AC3, APE and WMA files for both input and output.
The barebones UI of Format Factory will definitely not impress many when it comes to aesthetics, as it’s rather too plain and unattractive. Converting files from one format to another, on the other hand, is quite easy. Just tap the (+) button at the top, and then select your format type in the proceeding screen. As stated earlier, Format Factory supports both audio and video files, so you just have to tap your desired option and then select the file via the integrated files browser.
The app then presents its available ‘Presets’ for conversion to commonly used formats. These presets allow you to automatically select appropriate device or format settings, which includes Android, iPad, PS3, or generic formats. If it’s a video file, you can configure additional parameters like Codec, Size, Aspect Radio, FPS, Bitrate (KBPS), toggle deinterlacing as well as select whether to add the audio track to the output or not, and configure the track’s audio parameters such as codec and bitrate.
On the audio front, you have choice among many popular formats that I have mentioned earlier. Advanced users can further fine tune their selection by adjusting audio frequency, channel (stereo or mono), and bitrate. You can even tell the app what part from the audio should be converted by specifying Start and End points. Once you’re ready, tap the Convert icon at the bottom to begin the conversion process.
Overall, it’s a nice app with loads of settings and a user-friendly interface, and its extensive format support means you won’t need any other tool for your audio and video file conversions. The app also has a premium upgrade that you can buy with an in-app purchase, though the developer hasn’t mentioned what the upgrade really does.