It’s no secret that Facebook tracks your online activity. The average user that uses the network to stay in touch with friends and family may not see any harm in this but Facebook isn’t just tracking what you do online. It’s analyzing it, and putting you into boxes based on your behavior and personal preferences. For US users, Facebook attaches a political leaning label to profiles. Here’s how you can check yours.
It’s possible that Facebook attaches a political leaning label to users in other countries as well. If you live in the United Kingdom, or France, or Germany, it’s worth checking out whether or not you have one.
Political Leaning Label On Facebook
You can check your political leaning label from your desktop. Sign into Facebook and click the dropdown arrow at the top right. From the menu, select Settings.
On the Settings page, scroll down and click Ads.
On the Ad settings page, you will see several different sections, all of which show you the information Facebook has on you. To check you political leaning label, expand the Your Information section, and go to the ‘Your Categories’ tab. Look for a label about your political leaning here.
While you’re at it, you may want to check out what other information Facebook has on you, and what tags and labels are attached to your profile. Make sure you click the barely visible ‘See more’ option to view everything that Facebook has on you.
We should point out that the information that Facebook has on you may not be correct. You may lean one way politically and Facebook may have you tagged as something completely different. It builds your profile tags based on your recent activity and by activity, we mean what you click.
The information may be grossly incorrect however you shouldn’t try and fix it. There is no need to give Facebook more accurate insight on your personal life than it already has. If you want, you can remove one of the labels by clicking the cross button next to it but again, this is helping Facebook refine its information on you.
This information is supposed to help you see better, more relevant ads but ads aren’t just the ones that sell clothing or computer parts. Ads on Facebook can come from any type of page or from a news outlet. Facebook doesn’t verify the accuracy of any of these and if Facebook feels you’re more likely to agree with or click on a particular type of news story, it will push that on to you. It’s no wonder so many people are looking to delete Facebook.