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11 Best Video Converter Software in 2021 – REVIEWS – Free and Paid

If you like watching movies in your spare time, you probably already faced device compatibility issues that would prevent you from watching your favorite sitcom on a tablet or your old-school PSP. Of course, compatibility issues are more of a file-related nature, since streaming services can be enjoyed on a broad variety of devices as long as they support the proprietary app. With Netflix, for instance, as long as your device supports the Netflix app, you should be able to use it to stream your favorite movies and TV shows without a hiccup.

However, some of us prefer a more traditional approach, which involves transferring a video file on the device you want to watch it on and enjoy it there. Sure this method is highly inconvenient as you’d have to rip your DVDs/Blu-Rays, find a subtitle file if the disc doesn’t have one, then spend time synchronizing the subtitles.

But all those minor inconveniences seem to fade away compared to the feeling you have when you watch a movie offline and you know that there’s no buffering, and the only thing that might ruin your movie-watching experience is either a blackout or battery drainage.

Best video converter (paid and free)

What is a video converter?

If you ever wanted to watch a movie, TV show, or video recording on various devices, you probably know that there’s no better choice than your PC or laptop. Even if they don’t support certain video formats, you can just install a codec pack and the issue is no longer there.

On the other hand, devices such as smart TVs, phones, tablets, portable DVD players, iPods or handheld consoles have some specific requirements the video files have to meet in order to be played without a hiccup.

Even if you manage to find a video file that’s on the official list of supported extensions for your device, audio settings might mess everything up and you may end up watching a movie that has absolutely no audio. And it goes the other way around, too: you may end up with a very large audio file that should’ve been a 2-hour blockbuster movie.

Video converters are a great way to overcome these limitations by bringing video files to the standards of various devices, so that you can play them wherever you feel like, as long as that device comes with a screen and a storage unit.

So, problem solved, right? The movie doesn’t work, we’ll just add any video converter to the mix and everything should be a-ok. Well yes, except not. If you have a bit of know-how in the software department, you probably understand that even programs that serve the same purpose can be wildly different from one another.

The same principle applies to video converters. One such tool may be able to make videos compatible with your iPad, but might not work with your smart TV or be able to make iPad-specific files playable on your PC.

That being said, we understand that your time is precious and you can’t spare a few hours searching for a video converter that’s cheap (or preferably free), has a lot of features, and doesn’t hog up all your PC’s memory. That’s why we created a list comprising the best video converters you can choose from; the higher a product is on our list, the better it should fit your video converting needs.

What are the best video converters?

  1. VideoProc

    • Comprises a full suite of utilities that will cover all your video management needs, whether it’s converting, light editing, downloading, or recording we’re talking about. The best part is that VideoProc offers you a 30-day free trial so you can take its capabilities on a test run before you commit to purchasing a paid license.
  2. Wondershare UniConverter

    • Lets you perform various operations on your video files, ranging from compressing and editing them to converting them to other formats, editing their subtitle files, recording new video content, and burning DVDs of your favorite content. There’s a free trial you can use, but it comes with several feature limitations.
  3. Allavsoft Video and Music Downloader

    • Although its very name hints at a different purpose, this software solution can be your all-in-one multimedia processing tool, as it lets you not only download it to your PC but also convert it to the format of your liking. As with other tools, you can download a free trial of Allavsoft Video and Music Downloader and use it for free, but some of its features are restricted.
  4. WonderFox HD Video Converter Factory

    • An all-in-one software solution that can convert videos of various types to a broad range of formats, making them compatible with virtually any device with video playback capabilities. More so, this tool features a plethora of additional functionalities, making it a great choice for your video management needs.
  5. Freemake Video Converter

    • Can convert to and from MP4, MP3, DVD, AVI, WMV, iPhone- and Android-specific formats without breaking a sweat. There’s a free version of the program you can use for as long as you want on your PC, but it has some limitations, such as branding, no full HD support, and a subtitles editor.
  6. iDealshare VideoGo

    • Simple conversion tool, easy on the eyes that gets the job done fast and efficiently. It supports several multimedia file formats and can convert video files in SD (standard definition) and HD (high definition), but also works as a basic video editor, performing operations such as trimming, cropping, and adjusting audio volume.
  7. Movavi Video Converter

    • Able to convert multimedia files to more than 180 formats, compress video files without compromising quality, perform basic video editing on your files and insert subtitle files for your movies. This tool comes with a free online video converter counterpart that you can use to convert multimedia content to popular video and audio formats and download the resulted file on your PC.
  8. Any Video Converter

    • Versatile video conversion tool that also works as a downloader tool for YouTube video and music, DVD burner, and video editing utility. It currently supports over 100 input formats and can export files to more than 160 formats in high quality with minimum loss. It has free and paid versions.
  9. HandBrake

    • This is an open-source video transcoder, or in other words, a 100% free video conversion tool that supports nearly every format available on the scene. Furthermore, it can work on multiple platforms (Windows, Mac, and Linux) and has a broad range of additional features, some of which are recommended to be used by advanced users.
  10. NCH Prism Video Converter Software

    • Able to convert video files from and to an impressive range of formats without spending an awful lot of time. Additionally, it allows you to add video effects, preview your video before finishing the editing process, as well as trim or split content. It comes with free and paid versions.
  11. DivX Converter

    • The free version of DivX Converter lets you choose from a wide library of input and output formats and process your files based on these profiles. Furthermore, you can use this tool to create backups of non-encrypted DVD videos by converting them to more accessible formats and saving their content on your PC.

As you can see, we’ve gathered quite a few video conversion tools you can use to manage multimedia content on your PC and make it more accessible for the device you’re trying to enjoy it on. For a video converter to make our list, we took the following criteria into consideration:

  • Amount of input and output formats supported by the program
  • Whether or not the app is available for free
  • Supports audio and video formats as well
  • Provides you with lossless compression options
  • High-quality video file after converting and compressing it
  • Additional features (video editing, DVD burning) available
  • Not backed by adware/malware
  • How much it costs to purchase a license
  • Whether or not lifetime licenses can be purchased
  • Supports various devices (has several device profiles)
  • Works on multiple operating systems (Windows, Mac, Linux)

Best video converter for Windows (PAID options)

1. VideoProc

VideoProc presentation

Digiarty’s VideoProc is currently our top recommendation for video conversion software solutions thanks to its impressive range of features and intuitiveness that make it easy to use even for complete novices.

VideoProc can convert video, audio, and DVD content to an outstanding amount of more than 420 formats and devices. Furthermore, it also allows you to download your favorite songs, playlists, and movies from over a thousand (that’s more than 1000) websites in 720p, 1080p, or 4K quality at no additional cost. Furthermore, you can download the files in batch, if you’re in a hurry and don’t want to spend a lot of time manually selecting each item.

Among its most interesting features, VideoProc also packs a few video editing tools, as well as a recorder you can use on your webcam or on your screen to capture in HD quality.

If you want to backup video content on your PC, storage may be one of your main concerns, and VideoProc can help you compress multimedia files in order to save you some precious space. However, we all know that compression always comes at a cost, and more often than not that cost is the very quality of the file we’re trying to reduce in size.

On the bright side, VideoProc’s lossless compression capabilities can help you have them both: it can reduce file size significantly without losing quality, so you can backup or store more video content without compromise.

If you care a lot about quick video conversion, VideoProc makes use of level-3 hardware acceleration, meaning that it takes full advantage of your hardware to complete the process as fast as possible. According to the official website, even low-end computers can benefit from “47x real-time faster conversion speed.”

Last, but least, you should know that VideoProc is not available for free, as you’ll need to purchase a license in order to use it at your leisure. However, there is a free trial you can download and take the program for a test run before you decide whether it fits your needs or not.

VideoProc’s key features:

  • Supported formats and devices: iPhone, iPad, Android, MP4 H.264/HEVC, WAV, MP3, MOV, AVI, WebM, AVCHD, WMV, and more
  • Lets you download songs, movies, and playlist from over 1000 websites in up to 4K quality
  • Comes with a built-in recording tool to capture HD content from your webcam or screen
  • Level-3 hardware acceleration uses your GPU to yield 47x faster video conversion
  • Compress video files for backup, storage, or sharing purposes without losing quality (lossless compression)
  • Quick edit toolbar allows you to merge, cut, crop, rotate, slow down, speed up your files
  • Lets you to add subtitles or effects to your video content
  • Features support for 2D, 3D, and 360-degree videos
  • Can keep 5.1 surround or stereo sound profiles when converting videos
  • Allows you to organize video collections more effectively by letting you edit their metadata

2. Wondershare UniConverter

Wondershare UniConverter main screen

Wondershare UniConverter, also referred to as Video Converter Ultimate, is one of the best video conversion tools on the market, as it features an impressive collection of features that are bundled together, so you can access them without breaking a sweat.

To put it shortly, this product can convert videos, compress them without losing quality, perform editing on multimedia content, download videos from various websites, perform recordings using multiple sources, and burn DVDs with the content you just finished processing. Of course, this is just a brief presentation that doesn’t do justice to Wondershare UniConverter’s true potential.

At the time being, Wondershare UniConverter supports more than 1000 input and output multimedia (audio-video) formats, which is an outstanding amount, to begin with. Additionally, it allows you to convert several files simultaneously to save you some time. So, instead of running each file through the conversion process, you just create a list, decide the output format and let the program take care of the rest.

If you’re in need of a little customization before you convert your favorite videos, you can use Wondershare UniConverter to change their speed, trim and crop them, add subtitles in multiple styles, slap a watermark if you fear theft, add visual effects and adjust their audio component to make it fit better.

File compression is another pressing matter among multimedia enthusiasts for various reasons. For starters, it’s easier to share with others a smaller file. However, we all know what happens when you try to artificially reduce a file in size: it can lose some of its details, and in this case, quality is the star of the show.

Wondershare UniConverter allows you to customize the compression settings so that you can make sure you won’t mess up your playback quality by cutting up your file size in half. After each adjustment to the compression process, you can check a preview of your files to make sure everything is in top shape. Wondershare UniConverter also lets you compress multiple files simultaneously after you figure out the right parameters for the compression.

If you’re interested in Wondershare UniConverter and want to give it a try before buying a license, you’re in luck. You can download a trial that you can use for as long as you wish, but the output file will be cut in 1/3, you can download up to 5 videos per day, and there’s a 5-minute time limit of casting video content on your TV.

Wondershare UniConverter’s main features:

  • Has an impressive library of more than 1000 video and audio formats you can choose from
  • Converts videos for various devices, including iPhones, iPads, Android phones, and consoles
  • Can convert your video files without compromising their quality
  • Improved GPU acceleration that can yield a 30x faster video conversion process
  • Lets you to set output video parameters and load multiple files to process them in bulk
  • Allows you to compress video files of up to 8K resolution without losing quality
  • Automatic video file recognition in internal and external HDDs or SSDs
  • Merge multiple video files into one without losing quality
  • Enables you to schedule conversion and compression tasks at your convenience
  • Lets you download video files from a broad variety of websites
  • Can perform video editing operations on your files
  • Comes with a recorder you can use to capture on-screen content
  • Lets you burn video files to DVDs

3. Allavsoft Video and Music Downloader

Allavsoft Video and Music Downloader main window

Although its name might throw you off, Allavsoft Video and Music Downloader isn’t just a regular downloader tool you can use to retrieve content from your favorite multimedia websites. It does help you do that but has several other additional features you can make use of.

The app helps you download music, videos, and subtitles from over 1000 websites, including YouTube, Deezer, Spotify, Soundcloud, Tidal, PBS, BBC, Udemy, MegaVideo, Dailymotion, Metacafe, Crunchyroll, Twitter, Facebook, eHow, and more.

All you have to do is locate the content you want to retrieve on your computer from the target website, copy its link and paste it in Allavsoft Video and Music Downloader’s dedicated field. It goes without saying that you’ll need to make sure that the content you’re trying to receive comes from a supported website.

Once you pasted the link, you can choose a quality profile, set a destination path on your PC and choose a conversion profile, if you want to. This utility can automatically convert downloaded content into a different format so that it will be playable on the device of your choice. This tool can also handle multiple links at the same time.

However, you don’t actually need to download any video or music file in order to access Allavsoft Video and Music Downloader’s conversion features. From its main window, you can click the Convert tab, choose the input files you want to process, select a profile that the conversion operation will follow, and set a destination path.

If you don’t feel like adding files from within the map, you can just select them en-masse, then drag & drop them over the program’s main window. There are plenty of conversion profiles to choose from, but you can also customize your selection if you’re not entirely satisfied.

It goes without saying that Allavsoft Video and Music Downloader is a premium tool, so you’ll need to pay up if you want to use it. However, there’s also a free option that you can use for as long as you want, but there’s a nag screen, a 5 minute limit on conversion/merging operations, and you can only download up to 5 videos each day using it.

Allavsoft Video and Music Downloader’s features:

  • Can download and convert to various formats, including FLV, WebM, MP4, AVI, WMV, MOV, F4V, F4F, and MPEG-1
  • Helps you download and extract audio from music videos or movies
  • Helps you convert downloaded files to audio files such as FLAC, MP3, AAC, WMA, or WAV
  • Supports more than 1000 websites you can download videos and audio content from
  • Has a built-in player you can use to view downloaded content and listen to retrieved audio content
  • Features support for pausing and resuming the download process
  • Comes with extensions for popular browsers like Chrome, Firefox, and Safari
  • Supports downloading video content in high quality (4K, 1080p, and 720p)
  • Keeps a history of downloaded files so you can keep tabs on the content you retrieved

4. WonderFox HD Video Converter Factory

WonderFox HD Video Converter Factory presentation

WonderFox HD Video Converter Factory could be considered a factory indeed, as far as its video management capabilities go. Not only can this program help you convert video files on your computer, but you can also use it as an advanced video downloader, or to perform various editing procedures on content that you already retrieved.

The application can even help you turn your favorite video files into GIF animations so that you can share your favorite moments with your friends without taking up all the bandwidth in the process.

If you want to create a video tutorial using your own desktop as a source, WonderFox HD Video Converter Factory can help you with that by providing you with full desktop recording support. Furthermore, you can also use an audio source on your computer with your screen recording, whether it’s the system audio or your microphone we’re talking about.

This software solution could also help you re-encode a video file, thus artificially boosting its quality from standard definition to high definition. WonderFox HD Video Converter Factory can also perform a bit of picture enhancement for you by sharpening the image and compensating for its outline.

WonderFox 2nd Generation Rapid Video Encoding Technology (GRVE-2) makes it possible to decrease video conversion times so that you could perform such operations at a very swift pace. Furthermore, this tool also supports full GPU acceleration, which all play an important role in speeding up the conversion operations.

However, we’ve already told you that converting video files isn’t the only thing that WonderFox HD Video Converter Factory can handle. So what else can it do? Well, it provides you with a rich video editing toolbox that you can use to add effects on your videos, play 2 videos simultaneously using a split-screen feature, trim your videos or crop them, merge multiple videos into a single file, add watermarks, rotate your videos, or add subtitles.

If you’re interested in this tool, you’ll be glad to know that there’s a free trial you can use to take its features for a spin. On the downside, the trial is severely limited, but the developers offer you enough to convince yourself that they mean business.

WonderFox HD Video Converter Factory’s list of main features:

  • Convert video and audio files to and from more than 500 formats
  • Supports SD (480p), HD (780p), FHD (1080p), and UHD (4K) resolutions
  • Enables you to convert videos from low resolution to high resolution
  • Image sharpening features that can compensate for the outline of the image (picture enhancement)
  • Hardware acceleration and GRVE-2 helps you get a 50x faster conversion speed
  • Supports batch file processing to help you convert several multimedia files at once
  • Keeps the original stereo or 5.1 surround sound to your files after conversion
  • Lossless compression helps you make sure that you get files that are smaller in size without having to give up quality
  • Add effects, filters and perform picture adjustments such as changing brightness, contrast, or saturation
  • Has a split-screen feature that lets you play 2 videos simultaneously
  • Trim video files to obtain the duration you want
  • Crop tool that can help you remove unwanted parts from the screen
  • Combine several video files into a single one with a unique resolution and aspect ratio
  • Add text, image, or copyright watermarks to your videos
  • Rotate the video or flip it to the orientation you prefer
  • Add subtitle files to video or movie files
  • Create GIF animations from photos or video files
  • Record audio and video from your desktop

5. Freemake Video Converter

Freemake Video Converter main window

Although it literally has “free” in its name, Freemake Video Converter is far from being free, which is precisely why we’ve included it among our top picks for video conversion tools you have to pay for. The fact that the official website only displays a “Free Download” button without any pricing information can be even more confusing, but we’re here to set things straight.

Freemake Video Converter is still a good tool that can help you convert multimedia files on your computer to and from a wide variety of formats, only it’s not at all free to use. It does offer a free version you can use to test the app’s functions, but it’s heavily limited.

This tool provides support for over 500 formats, including but not limited to AVI, MKV, MP3, DVD, MPEG, FLV, MP4, SWF, 3GP, MOV, TS, MTS, Divx, and Xvid. Additionally, you can use it to download content from various websites such as YouTube, Dailymotion, Vevo, Vimeo, and Facebook.

Freemake Video Converter can also extract audio content from music videos or movies, for instance, if you need it to. If you’ve connected an iOS device to your PC, this tool can upload the output files to iTunes and your iOS device automatically at the end of the process, if you want.

However, iOS devices aren’t the only type of devices that Freemake Video Converter supports. In fact, it’s also compatible with PSP, Samsung, Nokia, Huawei, Xiaomi, Google Android (Pixel, Nexus), Blackberry, consoles, as well as other phones and tablets. You can even create video files that are compatible with older phones by choosing the appropriate format (3GP, MP4) before starting the conversion.

More so, you can use this tool to perform a series of editing operations to your video files, create photo slideshows with audio, rip DVDs or burn your favorite content on CDs/DVDs, embed videos for various websites, upload content to YouTube, add subtitles to a video file, as well as cut, merge, or rotate clips.

Freemake Video Converter’s features:

  • Lets you convert files from and to more than 500 formats, including MP4, FLV, AVI, MKV, WMV, MP3, and DVD
  • Can download video content from various websites, such as YouTube, Vevo, Facebook, eHow, and Dailymotion
  • Uploads video and audio content to iTunes or your connected iOS device automatically
  • Compatible with a broad range of devices, including Nokia, Samsung, Xiaomi, Huawei, Blackberry, and PSP
  • Lets you convert 4K, full HD, and HD files from various sources, including webcams, HD cameras, and Blu-ray discs
  • Rip content from CDs, DVDs, or Blu-ray discs and save it to a wide range of formats
  • Lets you save DVD contents into a DVD folder or export them as an ISO image on your PC
  • Able to convert MTS files from Blu-ray discs
  • Cuts video fragments you don’t need before converting them into a different format
  • Rotate videos 90 or 180 degrees
  • Merge several video files into a single file with the same aspect ratio and resolution
  • Crop videos to remove black bars
  • Set a limit on the output file’s size
  • Includes a built-in web player and lets you embed video files on various websites
  • Add subtitles to your video files in ASS, SSA, or SRT formats
  • Edit the subtitle font and size
  • Upload video content to YouTube directly by linking your account to Freemake Video Converter

6. iDealshare VideoGo

iDealshare VideoGo main window

If you’ve ever used Windows 7, iDealshare VideoGo’s interface will strike you oddly familiar. Maybe it’s the rounded window corners with stylized buttons and the font that seem a bit dated, but something definitely gives that non-modern vibe.

However, you probably know that judging a book by its cover is not always the best thing to do, so in this case, we shan’t judge iDealshare VideoGo by its interface that reminds us of an operating system that went out of support at the beginning of 2020 (although a fondly remembered OS).

This program has all the features to serve all of your multimedia file conversion needs. Furthermore, if you’re interested to perform some light editing on your video content, iDealshare VideoGo has got you covered, also.

It supports a lot of popular file extensions, so there’s no need to add even more third-party utilities to the mix. Among supported formats, it’s possible to find MP4, AVI, MKV, TS, OGV, WebM, Xvid, 3GP, MOV, DivX, 3GPP, MPEG-4, but also MP3, WAV, WMA, M4A, AUD, FLAC, OGG, VOC, and VOX.

We’ve briefly mentioned above that iDealshare VideoGo can handle a bunch of editing operations, but didn’t offer any details. If you’re interested in more than just a video conversion tool, you’ll be glad to know that this tool can also help you trim videos, crop them, add subtitles, combine multiple videos into a single file, adjust image contrast and brightness, as well as customize conversion settings (codec, size, bit rate, resolution, frame rate).

iDealshare VideoGo comes with a free, yet limited trial you can use to decide whether or not this program’s capabilities can satisfy your video processing needs. Although the trial has a bunch of limitations, we feel that it provides you with just enough so that you can make a decision.

Namely, if you use the trial, you’ll only be able to convert the first 5 minutes of each file, and if the video duration is less than 5 minutes, the program will only convert half of it. On the other hand, buying a lifetime license isn’t exactly expensive.

iDealshare VideoGo’s key features:

  • Easy to use thanks to its intuitive (albeit dated) interface
  • Supports a broad range of audio, video, and image formats to ensure maximum flexibility
  • Can convert video files in standard quality or high-definition, depending on your needs
  • Extract audio from video or movie files and convert it to the format of your choice
  • Can convert audio and video files to make them compatible with a wide range of devices
  • Perform editing operations on files such as trimming, cropping, adjusting brightness, or rotate
  • Can compress files to reduce their size without losing quality
  • Allows you to add subtitles to video files in various formats
  • Lets you add effects and audio to your video files in a simple manner
  • Protect your video files against theft by adding various watermarks to it
  • Enables you to increase or decrease the volume of the audio track of your video or movie file
  • Lets you crop video files to remove black bars, regardless of format or resolution
  • Allows you to combine video or audio files into a single file of the format of your choice

7. Movavi Video Converter

Movavi Video Converter interface

We’re sure you’ve figured it out by now by just glancing at its name, but Movavi Video Converter is one of the best video conversion tools on the market. What you can’t figure out from reading its name is the plethora of options this program provides you with to help you convert multimedia files on your PC at your leisure, but also perform various other editing operations within the confines of the same tool.

Strictly from a variety standpoint, Movavi Video Converter is a bit weaker than its competing counterparts, since it “only” supports more than 180 file formats. Now compared to other products that are capable to convert to and from more than 500 formats, and some of them can handle even more, you can understand why Movavi Video Converter has a slight disadvantage.

However, that shouldn’t put you off as long as you’re not planning to turn video conversion into some sort of profitable business where you’ll need to rely on a tool that can process every single format and turn it into something completely different.

Truth be told, there are slim chances you’ll ever stumble upon a format that Movavi Video Converter won’t be able to handle since video files all seem to be heading the same direction. Even if you have a dated device that you need to convert a video file for, Movavi Video Converter might still be able to pull it off spectacularly, so we wouldn’t worry too much about it.

It also features an online conversion tool where you can simply upload a video file, choose the format you need, then download the output file back to your PC. It’s as simple as that, and get this: the online tool doesn’t add a watermark while converting your file, although it does compress the video so you’ll probably end up with something a little bit more pixelated than you would’ve cared for.

But still, no-watermark video conversion for free with no download required? Movavi Video Converter’s online counterpart does that. If you want more than that, you can download a free trial that you can use for as long as you like, but beware that it does come with its fair share of limitations.

Movavi Video Converter’s file conversion process is as easy as it gets: you just drag and drop the video on the program’s main window, select a format from the list, choose a destination path and click the Convert button. Furthermore, if you need to squeeze more from your video files, you can count on Movavi Video Converter for that as well.

This tool lets you compress files to reduce their file size, and it enables you to do that without losing too much quality in the process. Additionally, you can also perform various adjustments to your videos, add effects or subtitles, modify their volume, and even crop or trim them.

Movavi Video Converter’s features:

  • Includes an online video conversion tool that you can use for free and without a watermark
  • Convert your multimedia (audio, video, and photo) files to a wide range of formats (over 180)
  • Compress video files on your PC to reduce their size for sharing, backup, or storage purposes
  • Supports batch processing of video conversion or compression
  • Lets you perform various editing operations on your files, including color adjustments or adding effects
  • Enables you to merge several video files into a single one of the format of your choice
  • Helps you find subtitles on your PC or using various online sources and add them to your videos
  • Allows you to trim or rotate video files
  • Can remove black bars from every video format by using its video crop features
  • Compatible with a broad range of devices you can play the output files on

8. Any Video Converter

Any Video Converter main window

Any Video Converter is one of the best video conversion tools you can currently find on the market, and for good reason, too. It offers a free version that you can use to try out its capabilities and decide for yourself whether or not you should invest in a premium, (obviously) paid-for license.

What makes Any Video Converter stand out in the free-trial-video-converters crowd is the fact that it doesn’t display ads, or offer to install spyware/adware on your computer as a means to justify the fact that it hands away from its services for free.

However, you should be aware that there are some limitations set in place, so you won’t be able to make out the most of Any Video Converter if you’re not planning to purchase a license. However, we wouldn’t worry too much about the limitations, since they seem to be oddly specific.

Namely, you won’t be able to use DVD discs or folders as source files of your conversion operations, nor export video content to 3GP or 3GP2 formats. Furthermore, the trial doesn’t allow you to use device profiles for your conversion, so you won’t be able to make iPod- or PS3-friendly videos automatically, for instance. Last, but not least, the free version of this tool doesn’t let you configure and customize DVD menus.

Now let’s talk about Any Video Converter’s “CANs,” instead of its “CAN’Ts.” First of all, it supports an impressive range of formats, including MOV, MKV, WMV, AVI, RM, ASF, AVC, OGG, AAC, WAVE, M4A, HD MPEG, HD WMV, as well as MPG (PAL or NTSC).

You can import data from files on your PC, but you can also use other sources such as CDs, DVDs, or Blu-ray discs. The app includes a DVD burner, so once you’re done converting files and everything looks good you can just pop a disc in your optical read-capable drive and burn the contents to your favorite disc media type.

Additionally, you can use Any Video Converter to perform full video recordings of your screen and use your system audio or microphone as an audio source. If you’re not satisfied with the audio track, you can just replace it later using Any Video Converter’s embedded tools.

Need to download some video or audio content from a website? Not a problem; as long as the website is among the ones that Any Video Converter features support for, you should be good to go. All you need to do is point it in the right direction, choose a video quality configuration and format and let it retrieve the content.

Any Video Converter’s main features:

  • Converts video and audio files to and from a wide range of formats
  • Download music videos, movies, or audio content from various websites
  • Edit your videos before converting them to the format of your choice
  • Extract audio content from video or movie files
  • Rip audio tracks from CDs or DVDs
  • Extract background audio from videos
  • Convert audio files to various formats, including MP3, AC3, OGG, WMA, WAV, and FLAC
  • Record video content from your screen in HD MP4
  • Burn your projects to DVD or AVCHD DVD, depending on your DVD player
  • A trim feature that can help you delete unwanted part of your videos
  • Lets you crop unwanted parts of the video such as the black bars
  • Rotate videos or flip them upside down
  • Merge multiple video files into a single document of the format of your choice
  • Add audio tracks, special effects, or external subtitles to your video files
  • Customize the size, bitrate, sample rate, frame rate, audio-video quality and codecs your video files will use

Best video converter for Windows 10 (FREE Options)

If you’ve decided that you don’t need a video conversion tool as much as you thought, so buying a premium license isn’t necessarily justified, we have just what you need. Instead of buying premium video converter licenses, you can stick to the trial plans of the programs we’ve listed above.

However, many of them are heavily feature-limited, and some of them may impose time limitations so you won’t be able to use them once the trial period comes to an end. So what now? Well, there’s always the possibility of downloading and using free software.

For that purpose, we’ve created a list of video conversion tools that yielded great results without having to purchase a subscription plan or a premium license. Some of the programs on our list may not be entirely free or they may offer you the possibility to upgrade for more features, but they’re not quite as limited as the trial versions of the programs on our paid services list above.

1. HandBrake

HandBrake interface

HandBrake is an open-source video transcoder, which means it’s a free video conversion tool you can use at your leisure, without having to worry about trial expiring dates or limited functionality. Just to clarify, open-source doesn’t mean it’s necessarily free, but in this case, it does.

Furthermore, it also means that there’s a community of end-users who are passionate enough about this project to bring their contribution to the table so that HandBrake can keep growing from a technological standpoint. It also receives more updates than a regular, non-open-source video converter, since there are a lot of community members involved in the well-functioning of the project.

HandBrake is multi-platform, meaning that it works great on several operating systems, including Linux, Mac, and Windows. The installation process (on Windows, at least) is streamlined and intuitive so that you won’t have to waste a lot of time performing various configuration operations.

Despite the simplicity of its interface (we already established that we won’t judge a book by its cover), HandBrake does an impressive job when it comes to processing video files in a swift, efficient manner. You can choose from a broad range of devices, formats, and environments where your output video file will have to perform, so as to reduce as many compatibility issues as possible, or better yet, eliminate them altogether.

Thus, you can choose from web sources, generic formats (MP4, AVI, WMV, MKV, MPEG), and even devices (Android phones, PlayStation 4, Chromecast, Apple TV). As for the input sources, you’ll be glad to know that HandBrake can handle virtually any multimedia file and CD/DVD/Blu-ray source that isn’t protected or encrypted.

Compared to other tools, HandBrake may seem a bit more rudimentary, so you’ll probably have to do some research before you mess around with the conversion profiles. It’s not counter-intuitive by any means, it just gives you the freedom to configure many parameters, which for many is an invitation to mess up conversion profiles and yield disastrous results.

Therefore, although HandBrake is entirely free, it’s also designed to be used to its full capacity by advanced users who understand what each codec does and how combining incompatible video-audio codecs can make a video file unplayable.

HandBrake’s key features:

  • Open-source software, which involves that it’s entirely free to use
  • Receives updates constantly, and has a series of nightly (less stable but with new features) releases
  • Lets you select titles, chapters, or a range of your video to convert
  • Enables you to perform scans in bulk and enqueue several files for the same operation
  • Can place markers on chapters so you can identify content more easily
  • Supports subtitles (Closed Captions, SSA, SRT, VobSub)
  • Features support for CFR and VFR
  • Offers static and live video previews to check conversion progress
  • Supports Average Bitrate or Constant Quality video encoding modes
  • Includes several video filters (denoise, decomb, deinterlace, deblock, grayscale, scaling, cropping)

2. NCH Prism Video Converter Software

NCH Prism Video Converter Software main screen

If you’re looking for a free software solution to convert video files from your PC without having to go through lengthy configuration operations, NCH Prism Video Converter Software could be just what you need. On top of its intuitive interface that lets you operate it without great effort there’s the fact that you can use this tool for free.

Now it’s worth mentioning that the tool isn’t 100% free, but rather freeware. So you get to use it for free for as long as you want, but there are some limited features. Namely, you can only use the free version of NCH Prism Video Converter Software for non-commercial purposes, and some encoding formats are not available for free users.

On the bright side, there are no ads, no malware/spyware, and most importantly, your output video files won’t have obnoxious watermarks standing in your way and blocking your view. However, you may get the occasional reminder that the premium version has access to a few more formats than the free one, so there’s that.

NCH Prism Video Converter Software is able to convert video files from a wide range of extensions to various formats, depending on your needs. Even the free version supports formats such as AVI, MPG, VOB, ASF, MP4, and AMV. Much like any other conversion tool, NCH Prism Video Converter Software won’t be able to convert copy-protected files.

Additionally, aside from its basic video conversion capabilities, this program also offers added functionality, so that you can use it as a basic video editor, a DVD conversion tool, and a multimedia compression utility.

It’s possible to add color filters to your videos, create text captions, add watermarks, and preview your project before exporting as a video file with the format of your choice on your PC. NCH Prism Video Converter Software also features ISO support, so that you can add ISOs as sources and extract video files on them without extracting the content first.

NCH Prism Video Converter Software’s feature list:

  • The free trial has a few limited features, but it doesn’t affect its functionality much
  • User-friendly interface that doesn’t feature any complicated configuration sections
  • Supports a broad range of formats, including AVI, VOB, MP4, WMV, AMV, and MPG
  • Can handle all video formats that have DirectShow-based codecs
  • Uses lossless encoding to preserve the quality of the output video files
  • Can extract video content directly from ISOs and doesn’t require manual data extraction
  • Capable of converting individual files but can also handle video files in bulk
  • Lets you add various effects to your video files
  • Can place text overlays on your video files
  • Enables you to protect your videos against theft by adding watermarks
  • Trim or split clips before the conversion process starts
  • Lets you perform basic editing such as image adjustments or rotating the video
  • Can convert video content using DVDs as sources, without prior extraction

3. DivX Converter

DivX Converter interface

If you have been watching movies on your PC for quite a while now, it’s highly likely that not only you’ve heard about DivX, but also know how annoying it was to configure a media player to support the DivX codec pack and the satisfaction that came with finally pulling through.

Well, DivX Converter comes from the same team that brought us the DivX codec pack, so based on their popularity it should be nothing short of good, right? Fortunately, yes, DivX Converter is an awesome tool you can use to convert video content on your PC without too much hassle.

You just have to select the file you wish to convert, then drag & drop it over DivX Converter’s main window. Once you do that, you can start configuring parameters for the conversion process such as choosing the profile you want to use or being more specific and choosing file format, encoding options, and frame rate.

DivX Converter provides you with various DivX profiles that enable you to create HEVC, DivX, and H.264 video files that are compatible with a broad variety of DivX Certified devices. You can use transcoding presets for specific devices such as iPods and iPhones to generate video content that those devices will fully support.

This tool supports passing through the original audio track, but you can also choose up to 8 audio tracks to add to your video files. Furthermore, DivX Converter also enables you to add subtitle tracks (SSA, ASS, SRT) and lets you change their order without significant efforts.

If you want to process a large number of files and convert them to the same format or using the same profile, DivX Converter provides you with a queue that can process your video files in bulk, so you don’t have to convert each item individually.

After the conversion process comes to an end, you can set the program to perform an action: log off, sleep, hibernate, or shut down. However, if you’re more tech-savvy, you can also call DivX Converter’s functions through CLI to take advantage of more complex editing and post-production functions.

While DivX Converter’s free edition does an excellent job at converting video files, it’s worth mentioning that it’s a trial version, which means that several of its features will not be available to you.

Namely, you won’t be able to crop video borders, set custom framerates, add custom logo overlays, use the Cloud Connect feature to import videos from Dropbox and Google Drive, use AC3 audio playback features, or adjust custom encoding settings.

Furthermore, the free version will display the occasional ads, which we all know can be quite annoying. Some of DivX Converter’s pro features can be tested for free in the trial version of the program for 15 or 30 days, depending on the feature. At the time being, the DFX Audio Enhancer is the only option that you can test for 30 days, while the rest of the pro-reserved utilities can be only tested for 15 days or are not available at all.

DivX Converter’s list of key features:

  • Lets you convert videos to formats that are compatible with most DivX certified devices
  • Includes profiles to convert videos to be played on specific devices such as iPhone or iPad
  • The free version is quite limited but has more than enough features for basic video conversions
  • Convert non-encrypted DVDs with the pro version (or by purchasing an additional plug-in)
  • Lets you import videos to convert from Dropbox or Google Drive (pro feature)
  • Export converted videos to Dropbox or Google Drive (pro feature)
  • Customize a video’s bitrate, resolution, and file size
  • Merge several video files into a single one
  • Create a custom conversion preset and save it so you can use it later with other files
  • Pass through the original audio track while converting or add up to 8 new audio tracks
  • Select your favorite audio output format from a wide range of choices
  • Change the order of subtitle and audio tracks easily
  • Add subtitles to the video files you convert (SSA, ASS, SRT)
  • Convert each file individually or create a queue and let DivX Converter handle them all at once
  • Lets you log off, hibernate, sleep, or shut down your PC after conversion is done
  • AviSynth scripting support and experimental CLI mode

Video converters – Conclusion

All things considered, if you’ve embarked on a journey to find the perfect video conversion tool, we’ve got a bunch of tools that could easily meet your requirements. While most of the tools that we’ve mentioned in our guide are either premium services, they also offer feature- or time-limited trials you can use to test their features before buying a license.

However, if you don’t feel like spending money on software, especially video conversion tools (which many consider trivial until they really need one), you can find some software solutions that you can use for free (almost entirely).

On the other hand, note that free video conversion tools will probably lack some of the features showcased by premium solutions. Therefore, you may need to combine more programs to get close to the results that a premium tool could’ve yielded, instead.

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