A movie release is preceded by its trailer. Often, there are several different versions of the trailer, a few teasers, and lots of posters. You can watch the trailer for any video on YouTube and sometimes, you might even see it as the ad to a different video. Something like that is going on with the Nun movie. It’s a horror flick in the Insidious and Conjuring series of movies and it is sneaking up on unsuspecting users in the form of a jump scare ad. If you don’t like horror flicks, or you have a heart condition, here’s what you need to watch out for.
The Nun movie jump scare ad on YouTube doesn’t look like other ads. Mid-video ads on YouTube aren’t alien. You’ll find them on exceptionally long videos. This isn’t a trailer though. It’s just the Nun screaming at you. It’s like those prank videos where you have to look closely at your scree to find something on it and someone/something jumps out at you.
If you want to know what it looks like, YouTube user wigstle has made a video. The volume controls that you see at the start are not volume controls for the device the trailer is being viewed on. They are part of the ad.
This was originally shared by Twitter user apple @bbydvas and other users have chimed in to say the volume control isn’t the only indicator that the ‘ad’ is about to start. Other users claim you will see a spinning beach ball, much like the one you get on a Mac when something is processing, or you will see the Nun her/himself flit by in the corner.
WARNING! If you see an ad on youtube with the volume sign ??? being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. i advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life
— apple ? (@bbydvas) August 12, 2018
You can follow the thread yourself. It goes without saying that this is a terrible, awful way to promote a movie. It’s made worse by the fact that this is for a horror movie. Even if the marketing team decided to forget people with medical conditions (which they shouldn’t), a jump scare is the worst horror movie cliche there is. Using one to promote the movie is a bad idea especially considering other movies in this franchise are not bad at all.
The ad may only be appearing in certain regions. The movie is coming out in September this year so hopefully, this insanity will end soon. The ad appears on both the YouTube website and the YouTube apps.